Learn how to configure and share Goals.
You need Edit permission at the view level to perform the tasks or use the features described in this article.
Create a new Goal
Navigate to your Goals:
- Sign in to Google Analytics.
- Select the Admin tab and navigate to the desired account, property and view.
- In the VIEW column, click Goals.
- Click + NEW GOAL or Import from Gallery to create a new Goal, or click an existing Goal to edit its configuration.
- using a Goal template
- creating custom Goals
Option 1: Goals from a template
Follow the steps to create a new Goal (above), then:- Select a Template from the list.
- Click Next step to continue setting up your Goal.
Don't see any templates? Goal templates
are tailored to meet the needs of businesses within specific industries
(automotive, entertainment, etc.). Templates are disabled if you
haven't selected an industry within your account. To get templates that
are relevant to your business, edit your property, select an Industry Category, and save your changes.
Option 2: Custom Goals
Follow the steps to create a new Goal (above), then:- Select Custom from the list of options.
- Click Next step, then select a Goal Type.
- Click Next step again to continue setting up your Goal.
Goal configuration options
Goal name
It's a good practice to name your Goals in a way that helps you distinguish one Goal from another. This can help make your Goal Conversion and Flow reports more easily understood.Goal slot ID
Every Goal you create is assigned a numeric slot ID. You can have a maximum of 20 Goal slots, grouped into sets of up to 5 individual Goals. Goal sets allow you to categorize the different types of Goals for your site.Goal types
As described in About Goals, there are a number of different Goal types, each used for a different kind of action you can measure. If you use a template, the best fit will be suggested for you. If you set up a custom Goal, select the type that best fits the action you need to track. Expand the sections below to learn more about the details of each Goal type.Goal value
Assigning a monetary value to a Goal gives you a way to compare conversions and measure changes and improvements to your site or app. You assign a value during the setup process. There are special considerations when setting up an Event Goal or a Goal that involves Ecommerce Tracking. Expand the sections below to see these considerations.
You can change the currency unit for the Goal Value in your view settings.
Verify your Goal
Click Verify this Goal to test your Goal setup. This will calculate a conversion rate for this Goal based on your data from the past 7 days.
This test is based on data in your account, and not actual
conversion data. It is not a projection of how well your Goal will
perform.
Revise or Edit a Goal
You can revise a Goal you are in the process of defining by clicking the Edit link next to a previous step.To edit an existing Goal, navigate to the Goals list and click the Goal name to follow the step by step flow again.
Recording status
As soon as you create a Goal, it starts recording data. You can pause a Goal by changing the recording status to OFF. No data is recorded for a Goal when turned off.To change a Goal's recording status:
Because Goal conversions are calculated and applied as your data
is processed, it is not possible to delete a Goal. If one of your Goals
becomes obsolete or irrelevant, turn off recording instead.
- Navigate to your Goals.
- Locate the Goal you wish to change.
- Turn the Recording toggle ON or OFF.
Share and import Goals
After you have created and saved a Goal, you can share it with other Google Analytics users, just as you can other assets, such as Dashboards, Segments, Channel Groupings, etc. To share a Goal:- Navigate to your Goals.
- Select the checkbox for the Goal you wish to share (you can select multiple Goals).
- Click Share.
- Choose your sharing option:
- Share template link: generates a URL for the object template. You can then share the URL so other users can implement the same object configuration in their Google Analytics view.
- Share in Solutions Gallery: share this template with the public in the Solutions Gallery.
The Share button is hidden until you select one or more Goals.
When you share a Goal, only the configuration information is shared. Your data remains private.
Learn more about sharing assets.
When you share a Goal, only the configuration information is shared. Your data remains private.
Learn more about sharing assets.
Importing Goals from the Solutions Gallery
Instead of creating your own Goals, you can import them from the Solutions Gallery. When you import a Goal from the Solutions Gallery, only the Goal template is imported into your account. None of the conversion data from the source account is imported. You can then use imported Goals to track the conversions in your own Google Analytics account.Learn more about the Solutions Gallery.
Goal slot ID for imported Goals
When you import a Goal from the Solutions Gallery, it will be assigned to the next available Goal slot ID. You can select a different, unused slot ID, or you can overwrite an existing slot ID.
Overwriting a used Goal slot ID with a new Goal does not change any
previous conversion data. Be sure to keep track of when you make any
change to an existing Goal.
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